Lead Generation is technically quite easy. You need a trust-worthy site, with a form asking all of the questions that a correct lead requires. Obviously the fields required for a mortgage, loan, double glazing or DNA testing are different, but the concept is the same.
1. Provide detail of the product/service
2. Display a form with the relevant fields
3. Validate the form values, so that you don’t get invalid details
4. Process the lead details
5. Get paid!
So technically, there’s not a lot about it.
BUT, you need a stream of valid visitors to hit your lead generation pages, and this is where it gets difficult, as many people want those leads. You are up against the companies who buy leads themselves, as a self-generated lead beats paying someone for it!, and also many other small lead generation operations.
The obvious ways are to have good search engine placements. If someone searches for “loan” and you are on the first page, then well-done! You should get a stream of traffic for free. But that is a difficult place to get, and a million other pages are vying for that first page.
Another way is PPC adverts on the main search engines. These provide good targetted traffic, but you need to be creative with your keywords, as the main words such as “loan”, “mortgage” etc. can all cost £5+ per click to be at the top. You need to identify keywords and phrases that don’t have much, if any, competition, to ensure you get 5p clicks. Find 1000 words that get 1 click a day and you’re on the way to getting rich!
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